Sen Metalcraft
Precision fabrication · ₹210 cr revenue
A price book rebuilt from the shop floor up.
Eighteen months of quoting off a 2019 cost sheet had turned their three largest accounts into loss-makers. We rebuilt cost-to-serve job by job, retired 140 SKUs and sat in on the first six renegotiations.
Gross margin 24.1% → 31.4% over four quarters; two accounts exited by mutual agreement.
